Client Experience and Perceived Value: It’s Looking Cloudy for Accountants Working with Small Business
Every day it seems there is another professional accounting or bookkeeping firm asking questions about now to get new clients for their new “online accounting” business. Most of these professionals are likely missing the point that their current clients are probably already looking at online accounting solutions and services. Just like in the days when QuickBooks was beginning to take the lead in the market; today’s increasingly popular online accounting solutions are gaining popularity with the direct users, and are bringing those solutions to the professional community (not the other way around). Professionals who wish to build their businesses on what the market demands would do well to recognize that the push to the cloud coming from their clients is a reflection of past activities, and firms riding the wave are much more likely to see success than those fighting it.
Filed under: accountant value, accounting, accounting professional, application hosting, application hosting, bookkeeping, business, business data, business growth, business performance, business technology, CFO, CIO, client communication, cloud computing, cloud technology, data analysis, Data Protection, data security, disaster recovery, finance, IT department, IT management, IT procurement, IT purchasing, lean process, Licensing, managed services, outsourced accounting, outsourced bookkeeping, outsourced IT, proactive accountant, quickbooks cloud, QuickBooks cloud, QuickBooks hosting, small business, strategy, sustainability, technology, Virtual CFO, workflow Tagged: accountant value, Accountants Working, accounting, accounting practice growth, accounting professional, accounting professionals, accounting services, accounting solutions, accounting technology, bookkeeper, bookkeeping, bookkeeping in bunny slippers, bookkeepinginbunnyslippers, bunny slippers, business, business accounting, business finance, business owners, Business Process Automation, business process improvement, businessinbunnyslippers, client experience, cloud accounting, cloud computing, cloud quickbooks, cloud solutions, coopermann, cpa, Information management, Information Technology, law firm growth, lean business, online accounting, online accounting solutions, Online Accounting Technologies, Peachtree, perceived value, procurement, professional accounting, professional firms, quickbooks, quickbooks hosting, quickbooks in the cloud, QuickBooks Online, risk management, SaaS, small business, small business accounting, small business bookkeeping, small business performance, small business trends, social, sustainability, trusted advisor and tagged accountant, value perception
